Saudi Arabia remains an underdeveloped market in terms of consumer foodservice, and this extends to street stalls/kiosks. While the primary focus has been on major cities such as Riyadh, Jeddah, Makkah, and Madinah - destinations that continue to attract increasing numbers of visitors - the next phase of growth lies in provincial cities like Khamis Mushait and Yanbu.
The health and wellness trend is significantly influencing street stalls and kiosks, with many outlets now offering a wide range of options that cater to health-conscious consumers. Ingredients like matcha, which is known for its antioxidant properties and lower caffeine content compared to coffee, have become popular alternatives in Saudi Arabia, especially among young people.
Expanding menu offerings, particularly in coffee kiosks, has become a key strategic approach to driving sales and attracting a broader customer base. By incorporating a variety of convenient, high-quality food options, kiosks can enhance the customer experience, increase average order value, and encourage repeat visits.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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