Street stalls/kiosks in the US is set to maintain stable current value growth throughout the forecast period. The major advantage this channel has is its ability to be flexible on a much quicker timeline than other consumer foodservice channels.
The entry of an established national brand into street stalls/kiosks, in which traditionally few have tried their hand, is mostly notable for the eyes it brings to the channel. Brand recognition means consumers are primed with a preconceived notion – as seen with Wetzel’s Pretzels – and are thereby less timid when it comes to engaging with the channel.
A cost unique to street stalls/kiosks is fuel. While all consumer foodservice outlets incur an energy cost as part of doing business, a mobile vendor must factor in the additional fuel cost of moving their stall or vehicle around, in addition to the cost of operating whatever heating and cooling appliances they require to keep food at temperature.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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