Street stalls/kiosks is expected to see current value growth in Vietnam over the forecast period thanks to increasing tourism activities from international and local tourists. In the meantime, the government plans to enhance night tourism activities by introducing night food markets in central and tourist areas.
Over the forecast period, more consumers are expected to purchase drinks and food via GrabFood or ShopeeFood. Regular discount vouchers from these companies and the hectic character of modern urban lifestyles will contribute to the use of such food delivery apps.
Thanks to the potential growth of street stalls/kiosks, new players are likely to join the chained street stalls/kiosks segment during the forecast period. For example, in January 2025, Highland Coffee piloted a new coffee cabin model located at petrol stations to reach a new customer segment.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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