Across the forecast period, the dishwashing category in Belgium is expected to record ongoing retail value growth driven by premiumisation. Although retail volume sales will struggle, retail value sales are forecasted to rise further as consumers prioritise high performance and convenience over low-cost alternatives.
During the forecast period, the automatic dishwashing tablets category is expected to solidify its lead in dishwashing. These formats are expected to maintain appeal due to their convenience, all-in-one formulations, and consistent performance.
Sustainability will remain central to product development in dishwashing, particularly as consumers become increasingly conscious of their environmental impact. While formulas are already being concentrated and optimised for performance at lower temperatures, brands will be investing more heavily in sustainable packaging.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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