Dishwashing in Germany is expected to maintain steady growth in retail volume and value terms over the forecast period, supported by the essential nature of these products and the high penetration of dishwashers in the country. While demographic stagnation will limit volume growth, consumer habits could drive moderate value growth.
With disposable incomes likely to remain under pressure in the short term due to the high cost of living in Germany, local consumers will continue to be highly price-sensitive when it comes to choosing dishwashing products. In this context, the share of private label is expected to grow in both hand and automatic dishwashing.
Over the forecast period, dishwashing in Germany is expected to record further value growth (at constant 2024 prices), driven by rising premiumisation. Although retail volume sales of some formats, such as automatic dishwashing liquids, powders and dishwashing additives, are expected to struggle, value sales, except for the latter category, are set to remain positive as consumers prioritise high performance and convenience over low-cost alternatives.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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