Dishwashing in Mexico is set to maintain retail current value growth throughout the forecast period. Alternative formats to liquid and powder could gain relevance in hand dishwashing, as consumers recognise and favour different presentations in other home care categories, such as laundry care.
According to Euromonitor’s Voice of the Industry: Sales and Channels Survey, fielded August to September 2023, D2C business models gained a more positive sentiment for growth in 2023 in all industries related to home products, but in home care this change was more visible, and links very closely with the rising focus on both wellness and sustainability. A large growth driver is the greater size of e-commerce, and what this has done to lower shipping costs to facilitate D2C.
In terms of sustainability, green initiatives by top players in dishwashing are expected to become more relevant, whether through reformulation, packaging renewal, or communication regarding their eco-friendly strategies. For example, it is likely that following a packaging trend in laundry detergents in 2023, when plastic pouches gained share from the leading pack type, HDPE bottles, in liquid detergents, this will also be seen in dishwashing.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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