Automatic dishwashing remains a niche segment in Guatemala, primarily due to the low penetration of dishwashers in comparison to neighbouring countries such as El Salvador, Panama and Costa Rica. However, dishwasher ownership is expected to rise over the forecast period, driven by changing household dynamics and increased awareness of the convenience offered by these appliances.
Henkel’s presence in the Guatemalan hand dishwashing market is expected to remain limited over the forecast period. Its brand Pril, which once held a significant position within the subcategory, has nearly disappeared from the market following strategic shifts by the company.
During the forecast period, the gradual shift from cream and paste formats to liquid hand dishwashing products is expected to continue, reflecting the pattern observed in recent years. Nonetheless, this transition is likely to remain slow, as liquid detergents are generally more expensive and perceived by some local consumers as less economical than their cream or paste counterparts.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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