Dishwashing is set to see solid retail volume growth rates throughout the forecast period, with even higher retail current value increases. Both hand dishwashing and automatic dishwashing are expected to see growth, but in contrast to 2024, hand dishwashing is projected to see the lower growth rates of the two.
As dishwashing becomes increasingly saturated with both local and international brands, companies are compelled to adopt unique marketing strategies and invest in research and development (R&D) to differentiate their products. Most products and advertising campaigns already emphasise cleaning efficacy and efficient grease removal, which is important for saving time and effort, and brands are therefore having to find ways of making their products stand out.
E-commerce platforms are expected to play a crucial role in the distribution of hand dishwashing liquids in the Philippines. Although the share of sales via retail e-commerce remained low in 2024, this channel’s share has been growing strongly.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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