Dishwashing in Morocco will register healthy growth in constant value terms (2023 prices) over the forecast period, supported by a growing urban population. In the dominant product area of hand dishwashing, the switch away from multi-purpose paste detergents is expected to continue, in line with growing product awareness and the increasing availability of smaller pack sizes to entice trial purchases.
Automatic dishwashing is expected to be the key driver of growth over the forecast period, alongside the rising penetration of dishwashers in the country, alongside an expected increase in disposable incomes.
Moroccan consumers are becoming increasingly aware of the effects of climate change, especially when it comes to water shortages. During the forecast period, manufacturers have an opportunity to tap into this concern when developing new products and forging corporate social responsibility strategies.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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