Dishwashing is set to continue to perform well with healthy retail volume and value (constant 2024 prices) growth projected through the forecast period, supported by predicted changes in consumer habits. The switch from multi-purpose paste detergents is expected to continue, in line with growing product awareness and the increased availability of smaller packaging.
Automatic dishwashing is expected to see the highest retail volume and value growth over the forecast period, albeit from a relatively low base, largely due to the weak, if gradually rising, possession rate of dishwashers in Moroccan households. Anticipated improvements in disposable income are also set to stimulate a demand for automatic dishwashing products.
Hand dishwashing is expected to continue to dominate the category. While automatic dishwashing’s presence is increasingly significant in the country, they are more likely to be used by commercial customers rather than residential consumers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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