Dishwashers are expected to see penetration deepen over the forecast period, marginally supporting growth in automatic dishwashing tablets, which are increasingly being adopted by consumers leading hectic modern lifestyles as they are seen as a convenient dishwashing format. Overall, the dishwashing category is expected to see a slight decline in retail volume sales over the forecast period, as consumers transition to tablets and automatic dishwashing liquids and powders see decline.
Major international consumer product players, Reckitt Benckiser Group Plc (RB), Procter & Gamble Co (P&G), and Colgate-Palmolive Co, dominate the dishwashing category through their brands: Finish (RB), Cascade and Dawn (P&G) and Palmolive (Colgate-Palmolive). Canadian consumers trust these brands to deliver safe, high-quality results at a reasonable price.
E-commerce is expected to see growth over the forecast period as busy, time-pressed consumers look to e-commerce and online grocery for household product purchases and retailers continue to invest in their online operations, offering more convenience and flexibility to consumers. In 2024, the e-commerce channel outperformed the category in terms of value growth, seeing a smaller decline than offline channels, demonstrating its value to consumers, retailers and brands.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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