Dishwashing is expected to maintain steady growth in Vietnam over the forecast period, with increases anticipated for both hand dishwashing and automatic dishwashing in both retail volume and current value terms as consumers prioritise hygiene and safety. Consumers are likely to continue regularly cooking at home to save money, and family gatherings, which are a long-standing tradition, will remain important.
With growing concerns about health and sustainability, Vietnamese consumers are expected to continue prioritising trustworthy brands, and will increasingly seek chemical-free or organic formulae which are kind to the environment. To support a healthy and sustainable lifestyle, consumers are expected to carefully select dishwashing products containing natural ingredients, as they are concerned that toxic or chemical residues may remain on dishes after washing.
Brands are increasingly focusing on online marketing and social media, especially using live-streams on platforms such as TikTok and Shopee to engage consumers directly. Exclusive discounts and free shipping play a key role in driving quick purchases, and the latest products are often launched online faster than in other channels.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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