Sales of hand dishwashing are projected to continue on a steady growth path in retail volume terms over the forecast period, with average unit prices likely to remain stable thanks to the strong and growing presence of private label. Innovation will be the key to driving demand for value-added products from commercial brands.
Automatic dishwashing is expected to continue growing at a healthy pace in retail volume terms, with more households expected to purchase dishwashers over the forecast period, especially as the economy starts to improve. However, ownership of dishwashers is expected to remain concentrated among affluent middle-class consumers in urban areas.
Commercial brands will likely continue to be threatened by the rapid rise of private label, in particular from discounters. In order to survive in a market where there is little space for growth due to the maturity of the category, investment in research and development will be crucial to avoid the commoditisation of dishwashing.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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