During the forecast period, consumers are expected to continue to gradually shift from cream/paste formats to liquid options within the hand dishwashing category for the sake of convenience. However, this transition will likely remain slow, as liquid products tend to have higher unit prices and are perceived to be less long-lasting compared to cream/paste alternatives.
From a regional perspective, Costa Rica already boasts one of the highest penetration rates of automatic dishwashers, and it will continue to increase over the forecast period. One major driver of this growth is the transition from houses to apartments.
During the forecast period, cheaper alternatives are expected to continue to gain ground in dishwashing, as consumers increasingly come to regard private label as an acceptable substitute for branded offerings in terms of quality. Retailers like Walmart are expected to invest in expanding and improving their private label portfolios in the short term, which will also support the growth of the modern retail channel.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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