Dishwashing in Taiwan is set to return to growth in retail volume terms from 2026, and maintain solid retail current value growth rates throughout the forecast period, with positive CAGRs anticipated for both automatic and hand dishwashing. Antibacterial feature is expected to remain popular in hand dishwashing.
Due to familiarity with the local consumption culture and shifts in usage patterns, domestic brands are currently paying the most attention to product development and innovation in hand dishwashing, such as offering products with more natural features, including those that are plant-based. Moving forward, some of these manufacturers are also likely to cooperate with specific retailers to offer exclusive bundled products to attract more potential consumers, which is expected to drive up their shares at the expense of international players.
Many Taiwanese consumers became accustomed to purchasing online during the pandemic, and even after the pandemic ended, this channel maintained a large part of the value share it had gained, due to habit persistence. Moving forward, major e-commerce retailers are expected to keep investing in marketing campaigns, and various manufacturers have been consolidating their official online shops, which is likely to boost their sales performance.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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