Retail volume sales of dishwashing will continue to expand throughout the forecast period, boosted by ongoing population growth and the rising penetration rate of dishwashers among Irish households. Unit price growth is expected to broadly stabilise during the forecast period, and this will support positive retail volume growth, albeit at a modest rate.
Private label will continue to strengthen in hand dishwashing, as it is not a technologically complicated product in general and much of the private label offer combines decent quality with very attractive pricing. Consumers tend to look for standard offerings in hand dishwashing, making it a strong product for private labels to compete in.
Dishwashing additives remain largely an ad hoc purchase, with few local consumers purchasing them regularly. Nonetheless, they are set to see modest growth in retail volume sales during the forecast period, backed by the rising penetration rate of dishwashers and marketing-driven consumer education efforts by manufacturers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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