Dishwashing in Nigeria

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Dishwashing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Nigeria?
  • Which are the leading brands in Dishwashing in Nigeria?
  • How are products distributed in Dishwashing in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Dishwashing in Nigeria - Category analysis

KEY DATA FINDINGS

Hand dishwashing drives growth as consumers eat at home to save costs
The migration to cheaper brands leads top players to lose market share
Lack of dishwashers leads to hand dishwashing dominating sales
Major players innovate as many aim to recover share across the forecast period
Growth for automatic dishwashing tablets, however, dishwasher ownership remains low
Rising purchasing power and population growth support ongoing sales
Table 1 Household Possession of Dishwashers 2017-2022
Table 2 Sales of Dishwashing by Category: Value 2018-2023
Table 3 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 5 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 6 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

Home Care in Nigeria - Industry Overview

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 8 Households 2018-2023
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Dishwashing

    • Automatic Dishwashing Liquids
    • Automatic Dishwashing Powders
    • Automatic Dishwashing Tablets
    • Dishwashing Additives
  • Hand Dishwashing

Dishwashing

This is the aggregation of hand and automatic dishwashing products and dishwashing additives.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.

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