The dishwashing market in Estonia is fairly stable, and there are few opportunities for significant change over the forecast period. The rising possession rate of dishwashers and popularity of more convenient automatic dishwashing will continue to hinder the growth of hand dishwashing products, with volume sales anticipated to fall slightly over the forecast period.
Mayeri stands out as an interesting brand to watch in the dishwashing market over the forecast period. It has successfully grown into a regional brand, expanding its presence into neighbouring Latvia and Lithuania.
Previously, Estonia has not been as focused on promotions as other countries in the region, especially Lithuania. However, with purchasing power stagnating and price sensitivity increasing, brands will likely need to increase their promotional efforts, potentially offering discounts of up to 50%, to attract consumers and drive sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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