The future of automatic dishwashing depends on the demand for dishwashers in South Africa. Although the economy is already showing signs of easing, dishwasher sales are still predicted to remain relatively flat with low volume growth.
The general increase in the cost of living and the rapid rise in the price of essential items have encouraged many South Africans to search for cheaper alternatives in everyday products. This trend will support the further rise of private label, while brand loyalty is gradually declining.
Sunlight is set to further develop its products with a focus on being “gentle on skin” and “antibacterial”, which will likely support the brand’s dominance in the coming years. The opportunity for self-care while undertaking home care tasks is a growing global trend.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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