As economic conditions improve and discretionary spending levels rise, automatic dishwashing tablets is expected to see faster retail volume growth than automatic dishwashing powders over the forecast period, albeit from a lower base. Automatic dishwashing tablets benefit from convenience and product performance trends, although growth rates have started to stabilise.
Like laundry care, dishwashing could benefit from the emergence of subscription services, which have become increasingly popular, particularly with regard to food boxes offering convenient solutions for meal preparation and planning. While this trend slowed significantly in a difficult economic climate towards the end of the review period, the strong convenience aspect of subscription services presents opportunities for dishwashing and other fmcg in the short to medium term.
Over the forecast period, dishwasher possession rates in New Zealand are expected to increase significantly. As the economy improves and disposable incomes rise, more households are likely invest in dishwashers, recognising the convenience and time-saving benefits they can provide.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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