In Peru, consumers are becoming increasingly aware of the ingredients in the home care products they use, and this extends to dishwashing. Peruvians are not only better informed but also actively compare brands through word-of-mouth referrals and social media content.
Peruvian consumers are increasingly open to experimenting with new dishwashing product variants, despite the fact that citrus and apple fragrances remain the most popular in the market. Beyond fragrances, colour also plays a key role in consumer preference.
The automatic dishwashing market in Peru is expected to grow only at a modest pace over the forecast period, with companies facing few incentives to invest heavily in expanding this segment. Electric dishwashers remain a rarity in Peruvian homes, resulting in very limited demand for automatic dishwashing products.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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