Sales of automatic dishwashing products are concentrated in modern grocery retailers (supermarkets and hypermarkets), where consumers can find a wide range of imported brands. Modern grocery retailers are seeking to take advantage of the growth in automatic dishwashing, leading to a rising number of private label variants.
Due to Tunisia's economic crisis and the decline in consumer purchasing power, middle- and low-income consumers are increasingly turning to unpackaged hand dishwashing liquids as an alternative option. These products are mainly available in traditional grocery retailers and souks.
Despite the development of dishwashing in Tunisia, and the entrance of several new domestic and international brands, competition will remain tight between Pril, Judy and Lilas over the upcoming period. These three brands will enjoy strong distribution network that covers all Tunisian grocery retailers across the traditional and modern channels.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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