Private label dishwashing products have been gaining market share consistently across various subcategories over the past five years in a trend that is expected to persist throughout the forecast period. Supermarkets such as Mercadona, which holds close to 30% of the super and hypermarket channel, are leading this growth by dedicating more shelf space and promotional support to private label offerings.
Although supermarket and hypermarket chains are improving their online platforms and enhancing the user experience for e-commerce, the growth of the dishwashing category in the e-commerce distribution channel is likely to be steady but moderate. At the same time, discounters such as Lidl and Aldi are projected to continue expanding their presence in Spain, driven by their competitive pricing strategies and growing consumer base.
Sustainability will likely remain a core feature of company strategies over the forecast period. Players will continue to focus on reducing their carbon footprint by using more concentrated formulas and recyclable/recycled packaging, as seen in the case of Fairy Maxi Power.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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