Dishwashing in Brazil is set to maintain solid retail volume and current value growth rates throughout the forecast period, with increases for both hand dishwashing and automatic dishwashing. The easing of inflation is expected to be a positive trend for dishwashing in the forecast period, and an opportunity for manufacturers to target product differentiation as a way to gain share.
Taking advantage of the difficulty that multinational companies often have in distributing their products throughout the whole country, emergent regional brands will continue to grow in dishwashing in the foreseeable future, thanks to comprehensive coverage of their local areas. Hand dishwashing liquids are composed mainly of water, which leads to high costs for transportation, or for the construction of factories and distribution centres that enable them to reach retailers in the 27 states of the country.
Lack of clarity about the concentration of surfactants in dishwashing products continues to be an issue for consumers. The quality difference between different brands is unclear, and confuses consumers, who have no easy way to understand whether one product is actually more efficient than another.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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