While expansion will be restricted by increasing maturity and the negative demographic situation in North Macedonia, dishwashing is projected to record modest growth in retail volume terms over the forecast period. Overall demand should remain reasonably solid thanks to the tendency of most consumers to consider hand dishwashing products as household essentials and rising ownership of dishwashers in the country.
Hand dishwashing will remain by far the largest category over the forecast period, while automatic dishwashing tablets should continue to show the fastest development in retail volume terms. Dishwashing additives is also projected to record healthy volume growth as disposable incomes rise and consumers become more aware that regularly using these products can improve the cleaning efficacy of dishwashers, reduce the risk of breakdowns and prolong their life cycles.
Household energy bills in North Macedonia have soared in recent years due to the geopolitical fallout of Russia’s invasion of Ukraine. Consequently, products that are more effective during low temperature/eco dishwasher programmes will continue to gain popularity and remain a focal point for innovation in automatic dishwashing detergents over the forecast period, primarily in the tablets category.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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