Both retail volume and current value sales for dishwashing in Indonesia are expected to see double-digit figures, surpassing that observed during the review period. This rapid expansion can be attributed to a variety of factors, including the increased accessibility of these products in rural areas.
Degradable and safe ingredients, especially those that are food-grade, are emerging as a significant trend in dishwashing reflecting the growing consumer demand for healthier and more environmentally friendly products. Major brands like Sunlight, Mama, Ekonomi Power Liquid, and Lifebuoy have adapted to this trend by offering dishwashing detergents that not only clean dishes effectively but are also safe enough to wash fruits and vegetables.
During the forecast period, dishwashing in Indonesia is expected to record an increase in product prices due to inflation and rising raw material costs. In response, many companies are implementing strategies to mitigate the impact on consumers without directly increasing the price of their products.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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