In the years to come, companies selling dishwashing products through the direct selling channel will have to continue to work towards showing some added value in terms of products and customer experience if they wish to start thriving again. For example, Stanhome has become a benefit company, which is considered a plus by many consumers, with it working towards reducing its environmental impact and improving the wellbeing of children.
Over the forecast period, automatic dishwashing is projected to see stronger growth than hand dishwashing in retail volume terms. More consumers are expected to switch from hand washing dishes to dishwashers over the forecast period with newer models of dishwashers claiming to use less water and energy compared to hand washing dishes.
In the years to come we expect to see brands from other industries venturing into dishwashing, capitalising on their brand recognition among consumers to become the preferred buying stop for a series of home care products that are adjacent to their core business. This is the case for Meliconi, a brand that is historically present in Italy in consumer electronics and consumer appliances but which in 2024 launched a series of home care products under the Meliconi Liena Green brand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!