An anticipated rise in family incomes is expected to support the growth of dishwashing tablets, along with the increasing penetration of machine dishwashers. Portuguese families are projected to use machine dishwashers more frequently, given that restaurant prices are not expected to decline due to increased tourism and the rise in home food delivery.
Once habituated to machine dishwashing, many local consumers will not revert to hand dishwashing. Hand dishwashing is expected to see positive current value growth, however, as local consumers invest in more premium and concentrated options.
As in laundry care, energy and water consumption in dishwashing is a significant concern for local consumers in terms of both cost and environmental impact. Fairy's latest tablet dishwashing detergent, Fairy Premium Plus, boasts short-cycle efficacy, and this is anticipated to become a key area of interest for manufacturers seeking to differentiate themselves from competitors and gain share in the years ahead.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsThis report originates from Passport, our Dishwashing research and analysis database.
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