In 2024, sales of home and garden in Australia marginally increased compared to the previous year. In gardening, growth was underpinned by rising demand for lawn mowers, organic growing media and stylish pots and planters that catered for both suburban gardens and urban container projects.
Home furnishings was the largest category within overall home and garden in 2024, recording marginal growth. This performance was driven primarily by robust demand for kitchen and dining textiles, as homeowners sought adaptable, multifunctional spaces for cooking and entertaining.
Despite share loss and value sales decline in 2024 due to cost-of-living pressures and a move away from non-essential purchases among some consumers, Ikea Pty Ltd remained the overall leading company within home and garden. In response to softer furniture demand, Ikea implemented widespread price reductions across hundreds of lines to preserve affordability and store traffic.
Home improvement and gardening stores remained the leading distribution channel within home and garden in 2024, followed by homewares and home furnishing stores. Retailers such as Bunnings Warehouse appeal to consumers by offering hands-on workshops for both DIY enthusiasts and tradespeople.
Home and garden in Australia is expected to record modest value growth (at constant 2024 prices) over most of the forecast period. Although gardening remains active as a hobby, prevailing economic pressures are forcing consumers to prioritise essential, cost-effective solutions, while innovations such as smart irrigation systems and technology-enabled services offer opportunities to revitalise interest.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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