Home and Garden in Spain

May 2025
EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Spain?
  • Which are the leading brands in Home and Garden in Spain?
  • How are products distributed in Home and Garden in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Spain

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Spain

KEY DATA FINDINGS

Home improvement shows signs of recovery in 2024
Roca Sanitario invests in sustainability and technological integration to remain ahead of the field
Specialist retailers offer unmatched selections, high convenience and expert advice to dominate distribution
Economic, social, technological and sustainability factors to boost the performance of home improvement
Shift from corded to cordless power tools
Innovations to focus on efficiency, sustainability and aesthetics
Table 10 Sales of Home Improvement by Category: Value 2019-2024
Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

Gardening in Spain

KEY DATA FINDINGS

Pots and planters is the fastest-growing category amidst an increasing preference for biophilic design in homes
Rocalba reaps the benefits of strong investment in products and consumer engagement to lead the category
Home improvement and gardening stores dominate distribution, driven by wide assortments and competitive prices
Gardening is set to continue to benefit from the growing emphasis on green spaces
The urbanisation trend undermines the need for lawn mowers
Intelkia introduces a new smart garden solution to improve the management of green spaces
Table 17 Sales of Gardening by Category: Value 2019-2024
Table 18 Sales of Gardening by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Gardening: % Value 2020-2024
Table 20 LBN Brand Shares of Gardening: % Value 2021-2024
Table 21 Distribution of Gardening by Format: % Value 2019-2024
Table 22 Forecast Sales of Gardening by Category: Value 2024-2029
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

Homewares in Spain

KEY DATA FINDINGS

Homewares stagnates in retail value terms amidst price reductions and simpler dining and kitchen trends
Ikea leads with extensive kitchen and dining ranges in the latest designs
E-commerce gains popularity as a high convenience channel
Home entertaining trend to push a demand for dining products
Increasing preference for simple and quick cooking methods to hurt ovenware
Sustainable practices to inform competitiveness in homewares
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Home Furnishings in Spain

KEY DATA FINDINGS

Home furnishings struggles in 2024 as younger adults turn to pre-owned items
Ikea strengthens leadership of home furnishings with the launch of a pre-owned platform
Homewares and home furnishing stores leverages rapid expansion and diverse offers
Home furnishings to recover gradually amidst urbanisation and improving economic conditions
Light sources to continue to suffer from the long replacement cycles of light-emitting diode lamps (LED)
Contemporary designs with artisanal craftsmanship to continue to foster an appreciation for quality pieces
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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