Retail current value sales in home and garden in Spain decreased moderately in 2024, following a slight increase in 2023. This performance was influenced by severe floods in Catalunya, Pais Vasco, Valencia, Madrid and Galicia, coupled with the hottest summer on record.
The recovery of property transactions fuelled by lower interest rates was a key driver of growth in home and garden, fuelled by lower interest rates, an increase in residential construction projects and a significant rise in home renovation permits. Reports indicate that construction grew by over one third in the first half of 2024, with higher numbers of property transactions.
Ikea (Ikea Ibérica) remained the leading brand in the highly fragmented competitive landscape of home and garden in retail value terms in 2024. The brand offered a broad range of products across categories, such as gardening, homewares and home furnishings and home improvement.
In 2024, homewares and home furnishing stores led the distribution of home and garden in retail value sales in Spain. Major retailers like Ikea and Zara Home remained top choices for consumers seeking a variety of homewares and home furnishings, including indoor and outdoor furniture, mattresses and home textiles.
The overall performance of home and garden in Spain is expected to recover gradually through the forecast period. A marginal drop in retail value (constant 2024 prices) sales in 2025 is projected to be followed by slight-to-moderate increases through the remainder of the forecast period.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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