In 2024, home and garden in Italy recorded a decline in retail value sales, facing significant challenges from both global and local factors. High inflation, rising grocery and energy costs challenged household budgets and led many consumers to delay non-essential household projects.
In 2024, a significant trend in Italian home and garden was the increasing number of second-home buyers. This included Italian descendants reclaiming family properties and international buyers attracted by the country's lifestyle.
Ikea Italia Retail Srl was the largest home and garden company in Italy in 2024, slightly increasing its share during the year. Ikea sells products across all categories of home and garden, including home furnishings, gardening, home improvement and homewares.
In 2024 non-grocery retailers maintained leadership in home and garden, with homewares and home furnishing stores holding the largest share, followed by home improvement and gardening stores. Retailers such as Ikea, Leroy Merlin, Tecnomat and OBI held strong positions in these channels, driving the largest share of sales.
Over the forecast period, home and garden in Italy is expected to record a marginal uplift in value growth, as consumers remain cautious amid elevated living costs, persistent inflation and reduced disposable incomes. The tapering of renovation incentives, such as the Superbonus and Ecobonus, has removed a significant motivation for discretionary upgrades, leading homeowners to defer major purchases.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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