Sweden’s home and garden market experienced a decline in current value terms in 2024 as high inflation, elevated interest rates, and a mild recession dampened household spending. The rising cost of borrowing reduced the viability of finance-dependent home improvement projects and delayed major purchases of home furnishings and building materials.
In 2024, Sweden’s home and garden market increasingly embraced circular economy practices. According to Svensk Handel (the Swedish Trade Federation), furniture and home furnishings made up a substantial share of second-hand purchases, with young women being particularly engaged.
Ikea Svenska Försäljnings (Ikea), Sweden’s leading home and garden retailer, saw its sales decline in 2024 due to ongoing economic uncertainty. In a bid to counter this trend, the player expanded its PLATSA modular storage range, which allows for customised combinations of wardrobes, shelving, and lighting to suit unconventional spaces.
Homewares and home furnishing shops remained the leading sales channel in 2024. Key players like Ikea, Jysk, Mio, and Hemtex offer wide selections of textiles, furniture, lighting, and outdoor products, while emphasising expert advice, experiential showrooms, and integrated omnichannel fulfilment.
The Swedish home and garden market is expected to perform more strongly over the forecast period than in the past three years, supported by stabilising inflation, steady interest rates from the Riksbank, and a gradual recovery in consumer confidence. Modest government incentives for home renovation will also contribute to a lift in household spending.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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