Home and garden sales declined in 2024 which was primarily due to the uncertain economic conditions. Sales across all of the key categories declined in current value terms in 2024 as consumers looked to make savings in response to elevated inflation and the rising cost of living.
Increased pressure on disposable income led many households to prioritise essential spending over discretionary categories like home furnishings and gardening in 2024, although this negativity was offset partially by a growing interest in sustainability and urban green spaces. Unfavourable weather conditions in 2024, including a stormy summer season, further dampened demand.
Ikea remained the leading company within home and garden in 2024 which was due to its strong market presence, affordability, and constant investment in innovation. In response to the economic downturn, Ikea aimed to retain its market share by offering discounts and promoting more affordable alternatives.
Homewares and home furnishings stores remained the leading distribution channel within home and garden in 2024. These stores effectively deliver a tangible and immediate shopping experience that appeals to consumers seeking personalised and sustainable home and garden solutions.
Households are likely to remain cautious about spending on non-essentials at least in the short term. Many people are scaling back on extensive home and garden projects with economic uncertainty and a sluggish property market likely to discourage discretionary investments in 2025.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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