In 2024, sales of home and garden continued to decline in Switzerland, reflecting broader economic caution, elevated living costs, and subdued activity in the housing and construction sectors. Consumer confidence remained fragile, limiting discretionary spending on high-value purchases such as indoor furniture.
While home improvement and gardening stores remained the dominant distribution channel for gardening products in Switzerland, the growing importance of e-commerce has prompted retailers to adopt hybrid retail models. Brick-and-mortar outlets such as Do it + Garden (Migros Group) focused on revitalising store formats to provide curated, in-person advice and improved product displays.
IKEA maintained its leadership in Switzerland’s home and garden market in 2024, benefiting from a strong multichannel presence, sustainability-led innovation, and continued store expansion. The company held notable value shares across home furnishings, home improvement, and bathroom furniture, and recorded a robust value increase between 2019 and 2024.
Home products specialists remained the leading distribution channel within Switzerland’s home and garden market in 2024. Their continued dominance reflects Swiss consumers’ strong preference for trusted physical retail environments, particularly when shopping for big-ticket or tactile items such as sitting furniture, mattresses, and gardening tools.
Sales of home furnishings in Switzerland are expected to recover gradually over the forecast period, supported by improving economic growth, declining inflation, and stabilising interest rates from 2025 onward. While the early part of the period may still face some economic caution, the later stages are likely to benefit from increased consumer confidence and purchasing power.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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