Value sales of home and garden in Germany continued to decline in 2024, as the industry was impacted by economic uncertainty, high interest rates, and weak consumer confidence. In particular, home furnishings recorded sharp declines, particularly in high-cost furniture, as consumers delayed purchases.
In Germany, Hornbach has been focusing on reinforcing its pro-customer appeal through “Drive In” expansion, and marketplace integrations. The player has continued to navigate margin pressure, although gross margin improved marginally in early 2024, due to more stable input costs and better cost discipline.
Robert Bosch GmbH retained its overall leadership of home and garden in 2024, due to its continuous innovation, strategic investments, and expansion efforts. The player strengthened its leadership in power tools by expanding its Professional 18V System, offering cordless hedge trimmers, grass trimmers, brush cutters, and leaf blowers with brushless motors and ergonomic designs.
Home products specialists remained the largest distribution channel for home and garden in 2024 by adapting to evolving consumer needs, prioritising sustainability, and enhancing omnichannel experiences. Home improvement and gardening stores such as OBI, Bauhaus, and Hornbach strengthened their leadership by expanding eco-friendly product lines, including organic fertilisers, peat-free compost, biodegradable pots, and energy-efficient gardening tools.
Over the forecast period, home and garden in Germany faces a combination of opportunities and challenges primarily shaped by economic pressures and climate change. Economic forecasts indicate a potential slowdown in consumer spending, impacting non-essential purchases such as gardening equipment.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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