Home and Garden in the United Arab Emirates

May 2025
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EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in United Arab Emirates?
  • Which are the leading brands in Home and Garden in United Arab Emirates?
  • How are products distributed in Home and Garden in United Arab Emirates?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in the United Arab Emirates

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Home Improvement in the United Arab Emirates

KEY DATA FINDINGS

Multiple economic and lifestyle shifts drive uneven performance across home improvement
Landmark Group’s success is driven by sustainable home solutions and value-focused retail expansion
E-commerce is most dynamic distribution channel in 2024, adapting to consumer convenience and expanding product offerings
AI-driven interior design is personalising home spaces for efficiency
Increasing focus on sleep health, mental wellness, and overall wellbeing is reshaping home improvement in local market
Sustainability is becoming a central focus, influencing materials, energy use, and waste management
Table 10 Sales of Home Improvement by Category: Value 2019-2024
Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

Gardening in the United Arab Emirates

KEY DATA FINDINGS

Horticulture drives sales of gardening due to rising demand for plants and sustainable outdoor living
Desert Landscape retains lead, while Mills excels with smart, sustainable, and space-efficient solutions
E-commerce's rise in gardening distribution helps to reshape consumer preferences and retailer strategies
Fertiliser’s growth to be driven by sustainability and urban agriculture
Health and wellness set to drive future growth of gardening with emphasis on sustainability, mental wellness, and eco-friendly practices
Local initiatives to enhance green spaces with AI, robotics, smart irrigation, and greenhouses
Table 17 Sales of Gardening by Category: Value 2019-2024
Table 18 Sales of Gardening by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Gardening: % Value 2020-2024
Table 20 LBN Brand Shares of Gardening: % Value 2021-2024
Table 21 Distribution of Gardening by Format: % Value 2019-2024
Table 22 Forecast Sales of Gardening by Category: Value 2024-2029
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

Homewares in the United Arab Emirates

KEY DATA FINDINGS

Sales of homewares continue to rise as local population further expands
Mondex’s success is driven by product innovation and digital retail expansion
Homewares specialists embrace experiential stores to counter changing footfall trends
Homewares set for moderate growth in 2025 amid evolving retail habits and cautious spending
Long-term prospects for sustainable and biodegradable homewares driven by increasing consumer demand and government support
Shifting consumer demographics to drive demand based on age, gender, and housing status
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Home Furnishings in the United Arab Emirates

KEY DATA FINDINGS

Personalisation in home furnishings grows as consumers seek unique indoor furniture experiences
Rising sales for Home Box driven by affordable, stylish home furnishings and enhancing e-commerce capabilities
Specialists dominate distribution, but e-commerce continues to make gains
Minimal growth expected for home furnishings due to maturity and shifting consumer priorities
Innovations such as smart furniture, sustainable materials, and multifunctional outdoor products to shape future development
Shifting consumer demographics and changing priorities to drive demand for functionality and sustainability among younger consumers
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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