Amidst the COVID-19 lockdowns, Polish office workers adapted to a new work routine, embracing the comfort of remote work. As workplaces gradually reopened, male consumers continued to prioritise comfort over formal attire.
Despite forecasts indicating a slowdown in inflation by 2024, apparel prices are anticipated to remain elevated compared to pre-pandemic levels. This persistent inflationary pressure is likely to impede growth in volume terms over the forecast period.
With a burgeoning interest in fashion, notably among younger generations of Polish males, a shift towards e-commerce is anticipated within menswear. Tech-savvy consumers are expected to favour online channels due to the perceived convenience and a growing inclination towards fashion consciousness.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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