Since the pandemic, many companies in Morocco have chosen to maintain hybrid working models, and this trend is set to remain in place over the forecast period. This transformative change in the daily routine will continue to have a significant impact on dress codes of employees.
Given the fact that Moroccans are notoriously price sensitive, discounts and promotions will also remain key to generating volume sales in menswear during the forecast period, particularly within the mass segment. An increasing number of private level products will continue to offer discounted items to their customers.
Sustainability will likely have a stronger impact on the menswear industry in the coming years. As Morocco is very close to southern Europe and hence influenced by new European trends, the country is predicted to propose new legislation aiming at creating a greener industry.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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