The menswear market in Indonesia is expected to maintain its trajectory of recovery, although retail value sales are not anticipated to surpass pre-pandemic levels in real terms by the end of the forecast period. Historically, women in Indonesia have demonstrated a higher willingness to spend money on clothing, resulting in a faster replacement rate of old items compared to men.
Uniqlo is set to remain the dominant player in Indonesia's menswear market, moving forward. Known for its simple yet stylish designs, Uniqlo places a strong emphasis on comfort, affordability, and quality, which resonate particularly well with Indonesian men, who often prioritise these factors when shopping for clothing.
The "groupie phenomenon" is gaining momentum in Indonesia, fuelled by the growing popularity of male national football teams. Fans - both male and female - are no longer simply following athletes' sporting achievements; they are increasingly interested in their personal lives, with social media offering a direct window into their off-field activities.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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