With the growing tendency of Taiwanese consumers to prioritise comfort when choosing apparel and footwear, functional fashionwear is expected to be still a notable trend in menswear over the review period. Office wear designed with functionality in mind will help to reduce the impact of Taiwan’s increasingly harsh climate.
With an increasing number of brands no longer limited to gender-specific frameworks, real growth potential is foreseen in unisex designs. Over the review period, brands have been refining their marketing and new product development strategies to target male, female and unisex consumers including Uniqlo.
Menswear has witnessed significant growth of select shops in Taiwan, commonly known as multi-brand stores in other countries, and this trend is expected to persist over the forecast period. With so-called select shops gaining prominence, competition is likely to intensify in the Taiwanese apparel and footwear market.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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