Convenience remains a key factor for male consumers in the Philippines when shopping for menswear. Unlike their female counterparts, men typically purchase fewer items but prioritise quality over quantity.
Travel has become a key driver of demand in the menswear market, especially as more Filipino consumers embark on trips to colder destinations - a stark contrast to the tropical climate of the Philippines. Since the country rarely experiences cold weather, many male travellers find themselves without suitable clothing, such as thermals, puffer jackets, and winter accessories.
Filipino males are increasingly focusing on their personal image, particularly in response to the growing number of work opportunities in industries like call centres, where appearance plays a significant role in shaping perceptions. As fashion becomes a key aspect of corporate image, demand for branded menswear has grown, with semi-premium labels such as Tommy Hilfiger and Lacoste emerging as popular choices.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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