The landscape of menswear in Australia has witnessed a remarkable transformation since the emergence of the pandemic. As consumers’ lifestyles underwent significant changes, there was a notable shift towards casualisation in the demand for menswear.
Menswear in Australia will be taking considerable steps to becoming more circular over the forecast period, as The Australian Fashion Council, in conjunction with the Federal Government, and founding industry members, Big W, Cotton On, David Jones, Lorna Jane, Rip Curl, RM Williams, Sussan and The Iconic, launched the Seamless stewardship programme. Operational since July 2024, Seamless aims to render the Australian apparel industry circular by 2030.
There is likely to be considerable movement within the competitive landscape over the forecast period, with second-ranked Premier Investments likely to have its apparel business acquired by Myer Holdings Ltd. This will impact the Just Jeans and Jay Jays brands within menswear, while its Peter Alexander will remain with its parent company.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!