Luxury brands and more premium segments are set to gain attention in the forecast period as the rate of inflation drops and the economy is expected to rebound. This will lead premium men's jeans and super premium men's jeans to both record positive retail volume growth across the forecast period.
Comfort is set to become a key priority for Austrian menswear consumers across all categories. There will be a growing demand for multifunctionality and comfort, aligning with Austria's changing working conditions.
Across the forecast period, sustainability will remain a central priority in menswear. As consumer's interest in sustainability rises, many will look to purchase items made with eco-friendly materials that align with their values.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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