Menswear is expected to enjoy a healthy performance over the forecast period compared to the fluctuating developments seen during the review period. Overall, the general drivers for menswear will remain the same, with Norwegian men being relatively conservative when it comes to jumping on fashion trends and instead opting for casual elegant and sportswear trends that dominate the menswear category.
Norway’s modest population growth combined with frequent discounting will undermine value growth in menswear over the forecast period. The rising popularity of e-commerce will also continue to support the frequent discounting trend.
Retail e-commerce will continue to play a key role within menswear in Norway going forward although growth will be modest compared to the review period. Online shopping behaviour is well developed with men and women researching products online before making purchases.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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