Menswear in India

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in India?
  • Where is future growth expected to be most dynamic?

Menswear in India - Category analysis

KEY DATA FINDINGS

Robust growth observed as men prioritise fashion and style
Aditya Birla Fashion & Retail maintains its lead within menswear
D2C entrants are intensifying the competition with unique offerings and a brand story
Premiumisation expected to drive growth in menswear in the forecast period
Sustainability will be a focus for menswear brands in the future
The casualisation trend will continue to shape menswear
Table 1 Sales of Menswear by Category: Volume 2018-2023
Table 2 Sales of Menswear by Category: Value 2018-2023
Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Menswear: % Value 2019-2023
Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
Table 7 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 8 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 9 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 10 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 11 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 12 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 13 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 14 Forecast Sales of Menswear by Category: Value 2023-2028
Table 15 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 16 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Apparel and Footwear in India - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 17 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 18 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 19 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 20 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 22 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 23 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 24 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 25 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 26 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 27 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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