The increasing number of inbound tourists is expected to bring significant benefits to men’s casual clothing in Japan, particularly for domestic jeans brands. More customers are becoming interested in the unique craftsmanship that characterises Japanese Americana brands, largely due to information shared on social media.
Young Japanese consumers today are increasingly discovering international brands through social media platforms, with a notable surge in interest for South Korean brands. However, confining their exploration to the digital realm may not be the wisest approach for brands.
Retailers of suits are increasingly committed to sustainability initiatives. For instance, Aoki has been running a project to collect unwanted clothing since 1996.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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