In the forecast period, menswear brands are expected to focus on developing innovative products that cater to more sophisticated consumer demands. These innovations may include advanced technologies, such as cool-touch fabrics in sportswear, to address the challenges posed by climate change.
Hard discounter D1 is venturing into menswear by testing a new clothing line. While private label brands have seen growth, menswear remains fragmented, with limited presence from private label brands.
Brands specialising in underwear, nightwear, and outerwear are poised to increase their investment in menswear. This is largely driven by the growing trend of younger, fashion-conscious male consumers who demand high-quality, trend-forward clothing.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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