As Brazil’s fashion landscape evolves over the forecast period, women will remain pivotal in shaping consumer behaviour, especially in menswear. While men’s interest in fashion continues to grow, women often continue to drive purchasing decisions for their families.
As Brazil looks towards the next five years, menswear is poised for an exciting transformation. Beyond evolving styles and trends, the focus is shifting towards sustainability, inclusivity, and the deconstruction of traditional norms of masculinity.
The forecast period promises an exciting transformation in Brazilian menswear, as brands move towards making innovation more accessible across all consumer segments. Traditionally, advances in sustainable materials, design, and technology were the domain of premium labels such as Osklen, which set benchmarks for craftsmanship and exclusivity.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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