The menswear market in Malaysia is expected to encounter significant challenges during the forecast period, mainly due to rising living costs. Recent changes in government policies - such as the removal of fuel and diesel subsidies - are expected to contribute to higher consumer prices across various sectors.
Streetwear style is poised to flourish in Malaysia's menswear market, driven by the preferences of male consumers for casual and breathable attire, particularly in the country's hot and humid climate. The practical and versatile nature of streetwear aligns perfectly with these conditions, making it an increasingly favoured choice.
Despite the rapid growth of online retail in Malaysia's menswear market, physical outlets remain a critical component of retail strategies for both local and international brands. Expanding brick-and-mortar stores is seen as a key approach to capturing consumers across both online and offline landscapes, ensuring a comprehensive and cohesive shopping experience.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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