Over the forecast period, increasing integration of smart and sustainable fabrics is expected to emerge within German menswear, driving the growth of techwear. Further innovation and fabric technology, such as temperature regulating fabrics, integrated sensors for health and fitness tracking or more durable materials, will appeal to consumers increasingly looking for quality functionality and convenience.
Super premium menswear will continue gaining traction, alongside economy lines. For premium and super premium options, such as in men’s jeans, consumers will continue to prioritise quality and recognised brands.
There will likely be enhanced e-commerce shopping experiences with virtual fitting rooms using artificial intelligence, virtual reality and augmented reality integrations as part of online shopping platforms. Consumers can visualise how well an item will fit them without having to visit physical stores or risk unwanted returns or exchanges.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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