An improved economy over the forecast period is expected to boost demand for menswear in Nigeria, although challenging conditions will persist, limiting the consumer base largely to middle and upper income consumers.
Key categories of menswear in Nigeria are expected to drive overall sales, including men’s shirts and trousers, men’s jeans, men’s tops, and sports apparel. Men’s shirts traditionally performs well when economic conditions are good due to the essential needs of professional workers.
The strong growth in Nigeria’s young adult population (aged 20-44), which is media and tech savvy, is expected to benefit sales of formal menswear over the forecast period. Rising urbanisation will also contribute to a stronger interest in a variety of fashionable apparel, driven by social media, such as Instagram and Facebook.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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